Sales per day
Net sales ex VAT, SEK
WebshopStore (POS)B2BAd spend
Channels
Where web orders come from
Last click, from the site's own tracking
Best sellers
Campaigns
Platform numbers next to orders our own site attributed to the campaign
“Site orders” uses the Google campaign id in the landing URL and the Meta utm_campaign (campaign name or id). Meta site orders stay at 0 until ads carry utm_campaign={{campaign.name}}.
Top 30 products
All channels, net ex VAT. Sold-out items are flagged so ads can be paused.
Categories
Web markets
Funnel
Traffic sources
Entry page views
Top pages
Devices
Data sources
Cost prices that look wrong
Cost is higher than the shelf price, so it's left out of margin
Suspiciously low (under 8 % of price)
Best sellers without a cost price
Store items not matched to a product
Last 90 days. Manually typed names in the POS.